Colleges Must Answer ‘Why?’—or Die

Colleges Must Answer ‘Why?’—or Die

As college students excitedly geared up for graduation festivities last week, administrators were perhaps less eager. Ever since the US birthrate began to drop drastically around the outset of the Great Recession in 2007—a decline from which it has yet to recover—college admissions offices have been dreading the “enrollment cliff” due to hit this fall as the number of 18-year-olds eligible to apply to colleges begins to plunge. From devising mar…