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CFP Quarterfinals Viewership up 14% From Last Year, Including This Season's 3 Most-Watched Games

  • CFP quarterfinals viewership increased by 14% compared to last year, showcasing successful ratings for college football.
  • The Rose Bowl game between Indiana and Alabama attracted 23.9 million viewers, making it the most watched CFP game in the 12-team era.
  • The matchup outperformed last year's national championship game, which averaged 22.1 million viewers, by almost two million.
  • The Cotton Bowl and Sugar Bowl also saw significant viewership, drawing 19 million and 18.7 million viewers respectively, indicating a strong interest in the playoffs.
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CFP quarterfinals viewership up 14% from last year, including this season's 3 most-watched games

The College Football Playoff is gaining viewer momentum as it heads into this week's semifinals. Last week's quarterfinals saw a 14% increase in viewership from last season, averaging 19.3 million viewers.

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On3 broke the news in on Monday, January 5, 2026.
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