College athlete influencers confront security concerns

College athlete influencers confront security concerns

Making TikTok videos for fun evolved into a serious moneymaking venture for Nebraska track athlete Jess Gardner, who is among the many social media stars in college sports. A comical video of her teaching a football player how to pole vault has been viewed nearly 4 million times, though the majority of her self-described “girly girl” content features her lip-syncing or performing skits while dressed in her track uniform, sweat clothes or stylis…

College athlete influencers confront security concerns

Something as innocent as a smiley face emoji could trigger what’s known as a parasocial relationship, meaning the follower imagines he or she knows or is friends with the influencer.

College athlete influencers confront security concerns

Something as innocent as a smiley face emoji could trigger what’s known as a parasocial relationship, meaning the follower imagines he or she knows or is friends with the influencer.

College athlete influencers confront security concerns

Something as innocent as a smiley face emoji could trigger what’s known as a parasocial relationship, meaning the follower imagines he or she knows or is friends with the influencer.

College athlete influencers confront security concerns

The number of college athletes who are monetizing their social media followings has grown over the past 18 months. The NCAA cleared the way for athletes to cash in on their celebrity in July 2021. Many of those influencers are…

College athlete influencers confront security concerns

The number of college athletes who are monetizing their social media followings has grown over the past 18 months. The NCAA cleared the way for athletes to cash in on their celebrity in July 2021. Many of those influencers are…