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Colgate vs. Procter & Gamble: This Century-Old Company Didn't Originally Make Toothpaste.
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Few brands in the world are as ubiquitous as Colgate, appearing in your hands almost every morning. That tube of toothpaste with its red background and white lettering is found in bathrooms in over 200 countries worldwide, from supermarkets in North America to convenience stores in China. The advertising slogan, "Our goal: No cavities," is a phrase that generations can recite.
·New York, United States
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