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Published 15 days ago

Coinbase dunks on traditional payment methods in $15M NBA ad spend

Summary by Fox Business
Coinbase is launching a $15 million TV ad campaign that aims to tout the merits of cryptocurrency and exhibit the pitfalls of traditional payment rails in a language that sports fans understand: Pizza. FOX Business has learned that the U.S.’s largest crypto exchange is set to run three separate commercials across four channels showing the NBA playoffs starting Wednesday.The idea behind the commercials, news of which hasn’t been reported yet, is …

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Coinbase dunks on traditional payment methods in $15M NBA ad spend

Coinbase is launching a $15 million TV ad campaign that aims to tout the merits of cryptocurrency and exhibit the pitfalls of traditional payment rails in a language that sports fans understand: Pizza. FOX Business has learned that the U.S.’s largest crypto exchange is set to run three separate commercials across four channels showing the NBA playoffs starting Wednesday.The idea behind the commercials, news of which hasn’t been reported yet, is …

15 days ago·United States
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