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Coinbase To List Rival Binance's Token? Changpeng Zhao Had A Laugh Hours Before Token Added To COIN Roadmap Amid BNB's Record Breaking Run

Coinbase's new issuer program aims to enhance transparency and support for asset listings, with Binance Coin now on the roadmap pending market and compliance conditions.

  • On Wednesday, Coinbase introduced 'The Blue Carpet', a revamped issuer-facing listings experience, and added Binance Coin to its listing roadmap.
  • Details from Coinbase's blog show 'The Blue Carpet' offers issuers a direct line to the listings team, page-update requests, referral discounts and limited Coinbase One subscriptions.
  • Listing rules state that roadmap inclusion does not guarantee a listing, and Coinbase said trading will be announced separately once market-making support and infrastructure are in place.
  • Market data show BNB fell 4.7% in 24 hours, with Coinbase's move broadening US-based investors' access and intensifying competition with Binance, BNB's issuer.
  • Nine days earlier, Arca CIO Jeff Dorman criticized Coinbase's selective listings and singled out BNB, which functions as the primary gas and utility token for BNB Chain.
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TokenPost broke the news in on Wednesday, October 15, 2025.
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