Published 8 days ago • loading... • Updated 7 days ago

Coca-Cola’s Smartwater Is Bringing Back a Former Friend to Its Advertisements

Summary by KIFI

By Jordan Valinsky, CNN New York (CNN) — Smartwater is bringing one of the world’s most familiar faces — and former friend — back to its advertisements. Jennifer Aniston is once again the face of the electrolyte-infused water, rejoining the brand following a five-year hiatus. The Coca-Cola-owned unit has re-signed the actress and entrepreneur to attract attention to the nearly 30-year-old Smartwater, which faces growing competition from newer br…

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Coca-Cola’s Smartwater is bringing back a former friend to its advertisements

Coca-Cola is bringing back one of the world’s most familiar faces — and friend — back to its Smartwater advertisements.

8 days ago·Atlanta, United States

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marketingdive.com

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How Coca-Cola’s marketing transformation led to new Smartwater campaign

The company defines a brand as “a promise wrapped in an experience inside a memory,” explains President of Marketing Shakir Moin.

8 days ago

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Byrdie

Try Jennifer Aniston's Frosted Glass Nails For a Chic Summer Manicure

Beat the heat.Getty ImagesKey TakeawaysJennifer Aniston is back as the face of Smartwater.She kicked off her reign with a cute campaign featuring the perfect "frosted glass" white semi-sheer manicure.To get the look, try a coat of sheer white polish followed by a matte topcoat.Are you having a Jennifer Aniston summer? I'm trying to. You can make it happen by discovering a signature hairstyle, going to Pvolve classes, being generally unbothered, …

7 days ago

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