Anthropic’s Claude took 29.4% of UK consumer spending on AI subscriptions in July. In December 2025, its share was 7.4%. ChatGPT’s share fell from 73.5% to 52.5% over the same seven months. The figures come from a new study of UK bank and card data, published on Thursday. The working paper, Who Pays for AI?, […]
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Claude's share of direct IA subscription spending in the UK rose from 7.4% to 29.4% between December 2025 and July 2026, although ChatGPT still retains more subscribers.