Online Sales Surge 18 per Cent During Back-to-School 2025 in UAE - Campaign Middle East

Circana: Back-to-school sales slip 2% despite August surge

CHICAGO – U.S. school supply sales reached $1.98 billion in the first six weeks of the back-to-school season (June 29–Aug 9), down 2% from last year, according to Circana. Despite the decline, week-over-week sales rose steadily, capped by a 17% jump in early August.“The slow start to the back-to-school season, and the early shifts in purchase behavior highlight the consumer’s current spending concerns,” said Ben Arnold, industry advisor, Office …

Online sales surge 18 per cent during back-to-school 2025 in UAE - Campaign Middle East

Online sales in the UAE jumped 18 per cent this Back-to-School season, with families spending more per basket, delaying purchases until the last minute, and increasingly shopping via mobile. With Dubai International Airport (DXB) expecting more than 3.6 million travellers during the Back-to-School (BTS) peak from 13 – 25 August 2025, retailers and online marketplaces […] The post Online sales surge 18 per cent during back-to-school 2025 in UAE a…