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Cineplex drip pricing case headed for appeal could serve as warning
Cineplex contests a $38.9 million penalty for drip pricing after hiding online booking fees, marking the largest fine in Canadian competition law, the Competition Bureau said.
- Cineplex Inc. is challenging in court the Competition Tribunal’s decision from last September, which imposed a record $38.9-million penalty after finding the company misled moviegoers by not promptly revealing online booking fees of up to $1.50.
- The Competition Bureau triggered the case in 2023 after regulatory changes to the Competition Act strengthened the classification and penalties for drip pricing as a deceptive marketing practice.
- Cineplex maintains it was transparent about its fees, noting customers have the option to bypass these charges by buying tickets directly at theatre locations, and asserts that the tribunal made a mistake in its decision.
- Vass Bednar stated the bureau is sending a message to the entire marketplace, and Jennifer Quaid described the ruling as 'a big win for the bureau.'
- Experts note that the outcome could set a precedent for how drip pricing is treated in other industries where additional fees are introduced during the checkout process.
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18 Articles
18 Articles
The Competition Tribunal erred in finding that Cineplex had deceived the spectators by not immediately disclosing the online booking fee, pleaded on Wednesday a film giant's lawyer in the Federal Court of Appeal.
·Montreal, Canada
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Prince George CitizenReposted by 
thealbertan.com
thealbertan.com·Prince George, Canada
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Winnipeg Free Press+2 Reposted by 2 other sources
Cineplex lawyer defends online booking fee disclosure at drip pricing appeal hearing
Breaking News, Sports, Manitoba, Canada
·Winnipeg, Canada
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The Toronto Star+9 Reposted by 9 other sources
Cineplex drip pricing case headed for appeal could serve as warning
TORONTO - Cineplex Inc. is headed to court Wednesday to fight a decision — and record $38.9-million penalty — that experts say should serve as a warning for other companies.
·Toronto, Canada
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Total News Sources18
Leaning Left9Leaning Right1Center5Last UpdatedBias Distribution60% Left
Bias Distribution
- 60% of the sources lean Left
60% Left
L 60%
C 33%
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