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College Football Leader, Wisconsin Grad Chuck Neinas Dies at 93

Neinas' leadership from the 1970s to 2010s helped secure billion-dollar TV contracts that transformed college football’s business landscape, including a $7.8 billion playoff deal.

  • Tuesday, Chuck Neinas, the former interim commissioner of the Big 12 Conference, died at age 93, the Big 12 announced; he was living in Boulder, Colorado and was born in Wisconsin.
  • A career through the NCAA and conference leadership positioned Neinas to shape media deals as he rose from NCAA assistant executive director to Big Eight commissioner and led the College Football Association.
  • Stepping in after Dan Beebe's exit, Neinas stabilized the Big 12 by adding TCU and West Virginia and securing a grant-of-rights to bind TV revenues through 2025.
  • Organizations including the National Football Foundation marked Neinas' passing; he entered the Bowl Season Hall of Fame, the Big 12 Conference honors him with a Coach of the Year award, and the cause of death was not disclosed.
  • The CFA's breakup and conference-controlled rights led to new TV contracts, while Neinas bridged college and pro sports as Ascent Entertainment CEO and influenced Olympic governance via the Ted Stevens Amateur Sports Act.
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Chuck Neinas, a key architect and adviser over decades of college sports, dies at 93

Longtime college sports executive Chuck Neinas has died at the age of 93. Neinas was a commissioner of the Big Eight Conference and went on to lead the College Football Association as executive director.

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The Washington Post broke the news in on Tuesday, December 16, 2025.
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