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Chrome Horse Society Gallops Into Colorado With an Official Launch During Aspen Gay Ski Week, Culminating in a Headlining Performance by Cedric Gervais
Chrome Horse Society celebrated its Colorado debut with two nights of live DJ performances and a branded party during Aspen Gay Ski Week, aligning with its growth as the 2026 Winter Equestrian Festival tequila.
- Chrome Horse Society launched in Colorado during Aspen Gay Ski Week with a weekend of celebrations at Madame Ushi Aspen.
- As part of its expansion, Chrome Horse Society emphasizes sustainability and modern design and serves as the Official Tequila of the 2026 Winter Equestrian Festival with the Show Pony cocktail.
- Across two nights at Madame Ushi Aspen, Grammy-winning DJ and producer Cedric Gervais hosted, with legendary DJ David Morales opening Friday and Gervais headlining Saturday.
- The launch positions Chrome Horse Society as a tequila favored by tastemakers, creatives and cultural leaders, with founder Jack Morgan framing it as creating daring, sophisticated and unforgettable moments.
- Looking beyond the weekend, Chrome Horse Society is crafted from 100% Blue Weber agave and triple-distilled, pairing this craft with presentation and sustainability.
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17 Articles
17 Articles
Napa Valley Register+16 Reposted by 16 other sources
Chrome Horse Society Gallops Into Colorado With an Official Launch During Aspen Gay Ski Week, Culminating in a Headlining Performance by Cedric Gervais
ASPEN, Colo., Jan. 16, 2026 /PRNewswire/ -- Chrome Horse Society, the fast-rising luxury tequila brand officially launches in Colorado during Aspen Gay Ski Week, one of the country's most iconic winter gatherings, with a weekend of celebrations at Madame Ushi…
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Total News Sources17
Leaning Left2Leaning Right0Center11Last UpdatedBias Distribution85% Center
Bias Distribution
- 85% of the sources are Center
85% Center
15%
C 85%
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