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Chris Perkins: Losing Super Bowls isn’t the No. 1 problem for Dolphins owner Steve Ross
Chris Perkins says the franchise’s deeper issues are roster building, management and culture, not its Super Bowl defeats.
Miami Dolphins owner Steve Ross faces a significant image problem that cannot be solved by words or actions alone, acknowledging that success on the field is the primary solution.
South Florida is currently excluded from the NFL's rotation after structural changes at Hard Rock Stadium removed the Dolphins' hosting eligibility for future championships.
Fans are increasingly frustrated with team performance, prompting management—including President Tom Garfinkel and advisor Troy Aikman—to communicate directly with supporters about organizational priorities.
Team officials acknowledged they are equally frustrated by recent performance, noting the disconnect between leadership and the fanbase risks alienating younger generations of supporters.
Winning on the field remains the only solution, according to Ross, who remains committed to building a championship team despite current perception challenges.