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South Korea Group to Help Chipotle Expand Into Southeast Asia Next Year
Chipotle partners with SPC Group to open its first Asian restaurants in 2026, leveraging K-pop cultural influence and SPC's 80 years of local market expertise.
- On September 10, 2025, Chipotle Mexican Grill revealed a joint venture with South Korea's SPC Group to introduce its first Asian locations, aiming to launch restaurants across South Korea and Singapore during the year 2026.
- This expansion follows Chipotle's 2023 Middle East partnership with Alshaya Group and aims to leverage SPC Group's over 80 years of Korean market experience.
- Chipotle operates over 3,800 restaurants worldwide, with 98% in the U.S., plans to open 315 to 345 new North American locations in 2025 and targets 7,000 total U.S. and Canadian restaurants.
- Chipotle CEO Scott Boatwright highlighted the significant potential for growth as the company enters Asian markets, while SPC’s Heesoo Hur identified South Korea and Singapore as prime locations due to their strong brand recognition and high consumer demand.
- Despite recent declines in sales for two quarters and a 35% stock drop this year, Chipotle's Asia expansion shows strategic diversification amid concerns over the U.S. consumer market.
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Leaning Left2Leaning Right2Center6Last UpdatedBias Distribution60% Center
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- 60% of the sources are Center
60% Center
L 20%
C 60%
R 20%
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