US EditionChipotle to Launch New High-Protein Menu
Chipotle targets slower sales with protein-rich items offering 15 to 81 grams per serving, aiming to compete in the growing snack and protein market.
- On Tuesday, December 23, Chipotle Mexican Grill will launch its High Protein Menu across the U.S. and Canada, including its first-ever High Protein Cup.
- Facing investor pressure after recent guidance cuts, Chipotle Mexican Grill aims to re-energize demand amid slowing sales growth and lowered price targets from Wall Street firms, especially among customers ages 25 to 35.
- The menu features a 4-ounce High Protein Cup of Adobo chicken with 32 grams and a Double High Protein Burrito with 79 grams of protein.
- Smaller portions are designed to compete with protein bars, shakes and convenience-store snacks, with prices starting at $3.50 for a Single Chicken Taco and $3.82 for a High Protein Cup, sold in-store, via the Chipotle app and online.
- Other chains are also adding protein-forward bowls, exemplified by Sweetgreen, as Chipotle stock is down around 38% year-to-date and about 70% of Americans now prioritize protein, Chipotle said.
34 Articles
34 Articles
Chipotle Is Launching a High-Protein Menu, Including Their First-Ever Snack
We’re counting down the days to try these new menu options.Reviewed by Dietitian Emily Lachtrupp, M.S., RDGetty Images. EatingWell design.Key PointsChipotle launches a high-protein menu Dec. 23 with items containing 15 to 81 grams of protein.New options include bowls, burritos, tacos and a first-ever chicken snack cup.“GLP-1 friendly” picks focus on protein and fiber; more celeb-backed options arrive Jan. 5.Today, Chipotle announced that the cha…
Chipotle Is Launching a New Menu Unlike Anything It’s Done Before
I can't wait to try every single item.Chipotle/AllrecipesIt's true, I’ll never get tired of ordering from Chipotle. Its burrito bowls, brimming with rice, lettuce, black beans, and chicken or beef, with a bag of crunchy tortilla chips will always be my go-to. Oh, and the chain's quesadillas? Don't sleep on those either, especially with some fresh guacamole on the side. From its latest collaboration with Béis on a capsule travel collection to add…
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