'Ask for a Little More': Chipotle CEO, Customers at Odds over Portions
Scott Boatwright said customers can ask for more food as Chipotle faces online complaints that portions have gotten smaller.
- On Tuesday, Chipotle Mexican Grill CEO Scott Boatwright told Yahoo Finance that customers suspecting smaller portions should simply ask staff for more food, promising no team member will refuse such requests.
- Boatwright's remarks follow the 'Chipotle Camera Trick Challenge,' a social media trend where customers film staff to pressure them into larger portions, highlighting widespread frustration over perceived inconsistencies in portion sizes.
- Emphasizing 'generous portions,' Boatwright claims he tells teams to 'put as much food in that bowl and burrito as you possibly can,' yet Chipotle's stock has declined more than 36% over the past 12 months.
- Skeptical consumers report being up-charged for double portions despite the CEO's promise, while Chipotle's same-store sales declined by 2.5% in Q4 2025 as competitors like CAVA gained market share.
- Rebuilding trust may depend less on corporate messaging and more on actual portions customers receive during assembly, as Boatwright attempts to reset the brand narrative amid intense scrutiny over value.
13 Articles
13 Articles
‘If you want more, ask’: Chipotle CEO promotes bigger portions
Chipotle CEO Scott Boatwright is encouraging customers to ask for extra food when ordering at any of the chains thousands of restaurants.While some extras such as queso, guacamole and meat cost more, customers can request additional rice, beans, cheese, lettuce and salsa at no charge.If you want more, you should ask for a little more, Boatwright told Yahoo Finance earlier this week. I promise you, theres never a team member on that line that is …
Chipotle CEO Scott Boatwright Reveals Secret To Bigger Burritos Amid Too Little Portion Backlash — 'We're About Abundance'
As complaints about shrinking portion sizes continue to circulate online, Chipotle Mexican Grill CEO Scott Boatwright has stepped in with a clear message: the brand still stands for generous servings, even as customers question whether that promise holds up in practice. In a recent interview, Boatwright addressed claims that burrito bowls and other menu items have become smaller over time. He pushed back on the criticism, stating that the compan…
Coverage Details
Bias Distribution
- 75% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
