Chinese Luxury Brands Target Europe, but Duel Won't Play on Screens
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Milan, 20 Oct. (askanews) - China's car manufacturers are moving forward rapidly in Europe, but still struggle to conquer the premium segment, where they hold a market share of just 1.4%, compared to 10.6% in the mass segments. According to a new report by S&P Global Ratings, the situation could change in the coming years with the launch of [...]
In recent years, China's manufacturers have grown rapidly in the European market in a number of key segments, but as more and more of them enter the premium and even the luxury market, they face a problem...
Covered by 11.2% of registrations, China's luxury brands in Europe are now targeting the BMW and Mercedes. But their high-tech offensive runs counter to premium codes that screens are not enough to control.
China wants to dispute the luxury of BMW, Mercedes and Audi, but in Europe the technology does not decide everything. Chinese brands are doing a commendable job in the European automotive market. However, they have a pending task, and they will get much more serious in the coming months. This will be their landing on the premium market, where they will have to redouble efforts.In 2023, Chinese brands barely accounted for 2.7 percent of registrat…
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