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Chinese Automaker Chery Buys Nissan Plant in Africa as EV Production Shifts to New Markets

Chery plans to use the former Nissan site to build plug-in hybrids, battery-electric vehicles and Jetour models as Chinese automakers expand local production.

  • Chinese automakers are shifting from exporting to building vehicles in Africa, seeking to capture a major growth market while bypassing slowing domestic demand and rising trade barriers in Europe and North America.
  • Rapid urbanization and rising incomes are enabling Chinese brands to capture markets historically dominated by European, Japanese, and American giants, as affordability and local alignment drive consumer preference.
  • Chery acquired Nissan's former Rosslyn plant near Pretoria, South Africa, in July, while Beijing Automotive Group operates a manufacturing facility in Gqeberha to localize assembly and component distribution.
  • Tombo Banda, managing director of CrossBoundary Energy, warns that success requires long-term policy stability, cautioning "without clean, reliable, affordable electricity, forget about operating EVs."
  • Strategic investments are likely in South Africa, Morocco, Kenya, Ethiopia, and Ghana, which Hiten Parmar of The Electric Mission identifies as prime markets bolstered by the African Union's Green Minerals Strategy.
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Chinese automaker Chery buys Nissan plant in Africa as EV production shifts to new markets

Chinese automakers are increasingly shifting from exporting vehicles to Africa to assembling them there as they target the continent’s fast growing population, rising middle class and expanding demand for affordable electric vehicles.

·New York, United States
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Chinese motorists are increasing vehicle manufacturing directly in Africa, in a strategy that seeks to take advantage of city growth, middle-class expansion, and government policies that favor investment in the automotive sector. Find out now! Join our WhatsApp channel and get the most important news directly on your cell phone https://whatsapp.com/channel/0029VankAjrEgGfFSMCatY1i The strategy also responds to the slowdown in demand within China…

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Pandaily broke the news on Tuesday, August 11, 2026.
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