At the end of the last decade, just before the arrival of the Covid-19, the car market was experiencing a time of relative tranquility, beyond the arrival of new electric vehicles by the main European manufacturers. At that time, Ipocos imagined that in 2026, the situation was going to change radically. Much of that change had to do with the ‘mass’ eruption of manufacturers from China; some came like any brand: exporting their products. In other…
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At the end of the last decade, just before the arrival of the Covid-19, the car market was experiencing a time of relative tranquility, beyond the arrival of new electric vehicles by the main European manufacturers. At that time, Ipocos imagined that in 2026, the situation was going to change radically. Much of that change had to do with the ‘mass’ eruption of manufacturers from China; some came like any brand: exporting their products. In other…