Chinese beauty brands, flush with success at home, start to vie for global shelf space
Proya and Florasis are expanding abroad as Chinese beauty firms seek new revenue and wider recognition amid weak domestic spending.
10 Articles
10 Articles
China's cosmetics producers are accelerating their international expansion, targeting markets in the United States and Europe, after having surpassed foreign brands in the domestic market, valued at 159 billion dollars.
China's cosmetics brands are attacking Western markets: they are preparing for a new competitionAfter succeeding in advancing the great international brands on their own market, Chinese cosmetics producers are now turning their attention to the United States and Europe, where they are intensifying their...More...
After their success on the domestic market, Chinese cosmetics companies are increasingly focusing on foreign markets. They already sell their products in Japan, Singapore and the UK, but now they want to penetrate further afield. Their main triumph is the original look and new technologies, which work especially well with younger generations. Tradition and a famous name are often no longer enough to successfully sell cosmetics.
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