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Dallas Cowboys Thanksgiving Game Could Be Most-Watched Non-Super Bowl Ever

Both teams enter with momentum after comeback wins, fighting to break into the wild-card race as betting lines narrow and key roster changes impact matchups.

  • On Thursday in Week 13, the Dallas Cowboys face the Kansas City Chiefs in the NFL's biggest regular-season Thanksgiving game, both teams sitting 10th in their conferences during the 4:30 p.m. ET window.
  • Both clubs enter with momentum after Week 12 comebacks—Kansas City rallied in overtime while Dallas Cowboys erased a 21-0 deficit and improved post-trade deadline moves.
  • Vegas has set lines showing the Kansas City Chiefs as 3.5-point favorites, but the spread has dropped to three at many sportsbooks while analysts favor George Pickens to exceed 100 receiving yards.
  • Starting Monday, Dec. 1, Missouri will launch legal sports betting, making the Chiefs game the last Missouri fans can't bet on and enabling wagers on the Week 14 Houston Texans game.
  • Historically, the 2022 Cowboys-Giants game averaged 42.06 million viewers, and the Dallas Cowboys appear in 13 of the 15 most-watched Thanksgiving TV audiences.
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Bias Distribution

  • 67% of the sources are Center
67% Center

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Sportsnet broke the news in Canada on Wednesday, November 26, 2025.
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