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Chiang Rai’s OTOP Takes A Bold Shift To The Digital Marketplace
Summary by CTN News L Chiang Rai Times
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Chiang Rai’s OTOP Takes A Bold Shift To The Digital Marketplace
CHIANG RAI — Local officials and business leaders in Chiang Rai are pivoting away from traditional, physical trade fairs to embrace a digital-first strategy for OTOP (One Tambon One Product) goods. This new initiative, spearheaded by the Chiang Rai Provincial Community Development Office and digital partners, aims to build a sustainable “Province as Brand” identity […] The post Chiang Rai’s OTOP Takes a Bold Shift to the Digital Marketplace firs…
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