Chester Zoo Hosts Summit to Address Impact of Forecasts on Visitor Numbers

Chester Zoo hosts summit to address impact of forecasts on visitor numbers

THE presentation of weather forecasts is said to be affecting visitor numbers for many of the UK's biggest attractions.

Update as Chester Zoo fights back after attractions lose £137k

Chester Zoo is being back by more than 80 other attractions across the country

Chester Zoo summit aims to tackle 'misleading' weather apps

The zoo says rain icons lead some would-be visitors to believe the whole day will be a "washout".

Chester Zoo to host Met Office and tourism leaders for weather summit

Met Office, government and heads of 16 major UK attractions to meet at Chester Zoo for a national weather summit New survey finds over 60% of attractions report visitor drops of more than 40% following a poorly displayed weather forecast, with some seeing declines over 50% Talks follow Chester Zoo’s warning that misleading rain icons are costing attractions up to £137,000 a day Proposed fixes include a Norwegian-style four-slot forecast model an…

Chester Zoo to host Met Office and tourism leaders for key weather forecasting summit

The Met Office, government officials and the heads of 16 of the UK’s biggest visitor attractions will gather at Chester Zoo today for talks aimed at fixing how weather forecasts are shown to the public. The weather summit follows Chester Zoo’s warning in March that misleading rain icons on weather apps could be costing some attractions up to £137,000 in a single day – a call backed at the time by more than 80 attractions including the Eden Proje…