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OpenAI rolls out new shopping features with ChatGPT search update

  • On April 28, 2025, OpenAI began rolling out new AI-powered shopping features within ChatGPT worldwide, accessible to all users.
  • OpenAI added these features to extend ChatGPT's reach into ecommerce and compete directly with dominant search players like Google and Amazon.
  • The update enables users to find personalized product recommendations, pricing, reviews, and direct purchase links from multiple retailers including Walmart and Amazon.
  • OpenAI emphasized that its selections are independently chosen and not advertisements, with the update designed to help users more quickly search for, evaluate, and purchase items.
  • This rollout, amid over one billion recent weekly searches, positions OpenAI to challenge Google's search dominance by offering a less advertising-heavy, more user-focused experience.
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the-decoder.com broke the news in on Saturday, April 26, 2025.
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