US EditionYour Google Ads Playbook Won’t Work for ChatGPT Ads. Here’s What Will.
OpenAI is testing clearly labeled, context-based ads for free and $8/month Go users while keeping premium tiers ad-free to support sustainable service revenue.
10 Articles
10 Articles
Your Google ads playbook won’t work for ChatGPT ads. Here’s what will.
PeopleImages // Shutterstock OpenAI announced that ads are coming to ChatGPT, with testing starting in the coming weeks for free and Go-tier users in the U.S. With 800 million weekly active users, this is one of the most significant new ad channels to emerge in years. But ChatGPT operates differently. Users don’t type keywords and scan results. They explain problems, ask for help, and expect real answers. That mindset shift is why your Google …
The new big debate around AI chatbots is the implementation of ads in your conversations. OpenAI took the first step this week with the release of ads in ChatGPT, while Anthropic marked distance from this possibility by announcing that Claude will never include sponsored content in their chats. The issue has opened a new stage of discussions, with darts crossed between the two companies. But the thing does not just remain in the rivalry between …
How ChatGPT ads will shape the event marketing landscape
“My audience isn’t on Facebook, there’s no point in us running ads.” “My audience isn’t on Instagram, there’s no point in us running ads.” “My audience isn’t on TikTok, there’s no point in us running ads.” And there, in three sentences, you have a summary of well over a decade of working in digital marketing. But this time it’s different, you know your audience is already using ChatGPT, without question, daily. With OpenAI announcing the launch …
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