Iconic Sports Brand Returns to English Football for First Time in 13 Years

Iconic sports brand returns to English football for first time in 13 years

REEBOK will make a sensational return to the English football market for the first time in 13 YEARS. Newly promoted Championship side Charlton have announced a new partnership with the iconic sports brand. Newly promoted Championship side Charlton has announced a new partnership with Reebok We are Charlton.#cafc pic.twitter.com/cCrEdxZSUK— Charlton Athletic FC (@CAFCofficial) June 1, 2025 As part of the multi-year agreement, Reebok will serve as…

Reebok Taps Slam Jam as Partner in Europe, North and Central America

Jean E. Palmieri Mon, Jun 2, 2025, 10:10 AM 2 min read Authentic Brands Group is partnering with Slam Jam to increase the exposure of its Reebok brand in Europe as well as North and Central America. As part of the deal, the Italy-based streetwear company will work with the Reebok Design Group, the brand’s global de...

Iconic sports brand returns to English football for first time in 13 years as Championship side announce partnership - New York Times Post

REEBOK has made a sensational return to the English football market for the first time in 13 YEARS. Newly promoted Championship side Charlton has announced a new partnership with the global sports brand. 3 Newly promoted Championship side Charlton has announced a new partnership with Reebok As part of the multi-year agreement, Reebok will serve as Charlton’s official kit supplier. It therefore brings an end to Charlton’s association with Castor…

Charlton Athletic Announce Reebok Kit Deal

Charlton Athletic have confirmed a new multi-year partnership with Reebok, who will take over as the club’s official kit supplier starting with the 2025–26 EFL Championship season. The agreement signals Reebok’s return to the English football market. It also brings an end to Charlton’s association with Castore, who had produced the club’s kits since 2022 and played a role in updating the club’s retail setup.

Charlton Announce Reebok Kit Deal

Charlton Athletic, who will be competing in the EFL Championship next season, have officially announced a new multi-year partnership with global sports brand Reebok.