Ubisoft's New Spun-Off Division Is Being Led By Yves Guillemot's Son, And He Believes GenAI Will "Revolutionize" Gaming

Ubisoft's New Spun-Off Division Is Being Led By Yves Guillemot's Son, And He Believes GenAI Will "Revolutionize" Gaming

"Yes, I'm Yves' son. That's not something I hide from."

Ubisoft CEO Puts His Son in Charge of the Tencent Subsidiary

Guillemot Junior assures his appointment is absolutely, definitely, most certainly not a case of nepotism.

After leaving Ubisoft to launch an anime avatar AI/NFT startup, Yves Guillemot's son returns to take charge of its new Tencent-backed Assassin's Creed, Far Cry, and Rainbow 6 subsidiary

Meet the new boss.

Charlie Guillemot – Keeping the game at the center

Driven more by conviction than by legacy, Charlie Guillemot, the son of Yves Guillemot, returns to Ubisoft to lead its internal transformation. With a blend of product expertise, tech culture, and a passion for gaming, he represents a new generation intent on combining innovation, high standards, and respect for players. Ubisoft began as a family venture. In the late 1980s, the five Guillemot brothers were among a group of pioneers within an ind…