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Charli XCX Drops 'Music, Fashion, Film,' Her Follow-Up To 'Brat'
Charli XCX is using anti-marketing tactics for the 11-track album, which centers on fame, creativity and performance.
Charli XCX releases her new album, 'Music, Fashion, Film,' today, Friday, July 24, 2026, planning to screen the project in independent cinemas to connect directly with fans.
Following the intense 2024 'BRAT' rollout, Charli adopted an 'anti-marketing' approach after describing herself as exhausted and depleted in her film, 'The Moment,' earlier this year.
The new collection includes 11 alternative, genre-averse songs with winking rock 'n' roll instrumentation, with anxieties focusing primarily on fame, creativity, and performance.
Rejecting conventional pop, Charli stated, "Truly believe anti marketing will become a thing soon," prioritizing artistic authenticity over listener expectations.
Charli supports Phoebe Bridgers's decision to limit phones at concerts, viewing this trend as prioritizing the preservation of music, fashion, or film over conventional marketing.
Two years ago Charli XCX brought us the Gören-Summer and dug off the water with her "Brat-Hype" even Taylor Swift. After creative low blows and excursions into the film world "Music, Fashion, Film", the new album combines now all the passions of the British. She wants a lot, but not everything may succeed. Every summer has its soundtrack – we admit that we are still looking for it for 2026, but you can still remember the Electro-Hyperpop-Hype fr…