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Sydney Sweeney Finds ‘Saving Grace’ in Scooter Braun Amid Backlash

The ad drew criticism from female athletes as the video topped 22 million views in its first two days, according to Closer Online.

Summary by Reality Tea
Sydney Sweeney reportedly found a “saving grace” in Scooter Braun as the backlash over her Novig ad continued. The “Euphoria” star appeared extremely bold in the campaign, with sports equipment strategically covering parts of her body. Several female athletes criticized the concept, while Sweeney responded by sharing examples of similar celebrity photoshoots. Amid the controversy, […]

6 Articles

Center

The ad, starring actress and model Sydney Sweeney, caused a huge stir on social media.

·Helsinki, Finland
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Lean Right

Actress Sydney Sweeney is slightly dressed for sports betting. On the Internet, a shitstorm breaks out about women's images in sports. In the end, however, Sydney Sweeney benefits.

·Berlin, Germany
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Lean Left

Charli xcx is naked at Playboy, Sydney Sweeney makes naked advertising for a sportsbook app: Why the indignation is selective – and what it has to do with shame.

·Germany
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Zeit Online broke the news in Germany on Thursday, October 1, 2026.
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