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Channing Tatum Suits Up as Gambit for Dunkin’s First-Ever Marvel Partnership

  • Dunkin' debuted the 'MUNCHKIN Incursion' ad campaign today, featuring actor Channing Tatum reprising his role as Gambit alongside HERBIE, the robot companion of the Fantastic Four.
  • Ahead of the Dec 18 release, the campaign promotes the upcoming Avengers: Doomsday film with a multi-item themed menu and collectible merchandise as part of Dunkin's nationwide rollout.
  • In the ad, Gambit and HERBIE discuss 'incursions,' a phenomenon where realities collide, showcasing a crossover between the X-Men, Fantastic Four, and Avengers. "We need fuel for the fight," Gambit says.
  • Starting Nov 17, four Dunkin' restaurants will transform into Marvel-themed destinations, while the campaign features a $14.99 collectible Doctor Doom 25-count Munchkins tin and $8.99 character cup sleeves.
  • Tatum, who debuted as Gambit in Deadpool & Wolverine, explained that the character's past in The Void remains unexplored. The upcoming film will unite Marvel favorites for the finale.
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ScreenRant broke the news in Montreal, Canada on Wednesday, November 4, 2026.
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