Champions of Minho give “voice” to those who help them excel in advertising campaign

Fernando Pimenta and Hélio Lucas (canoeing), from Ponte de Lima, Iuri Leitão and Gabriel Mendes (track cycling), Marta Paço and Tiago Prieto (adapted surfing) are the protagonists of “Voices of Overcoming”. This is an advertising campaign by the deodorant brand Rexona in partnership with the Sports Foundation. The objective was, in addition to the athletes, to highlight “those who work ‘behind the scenes’ every day, alongside the Olympic champio…