Published 5 months ago • loading... • Updated 5 months ago

CEOs and celebrities love Oura’s sleep-tracking ring. Its CEO has a plan to stay ahead of Apple and Google

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By Lisa Eadicicco, CNN (CNN) — One of the Apple Watch’s biggest threats has no screen, weighs about a fifth of an ounce and charges a monthly subscription for most of its features. Yet Oura is on pace for $1 billion in sales this year, boosted by its presence on the fingers of celebrities including Jennifer Aniston, Gwyneth Paltrow and Michael Dell. The health-tracking ring that measures sleep, physical activity and other biometrics from your fi…

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CEOs and celebrities love Oura’s sleep-tracking ring. Its CEO has a plan to stay ahead of Apple and Google

One of the Apple Watch’s biggest threats has no screen, weighs about a fifth of an ounce and charges a monthly subscription for most of its features. Yet the Oura ring is on pace for $1 billion in sales this year, boosted by its presence on the fingers of celebrities including Jennifer Aniston, Gwyneth Paltrow and Michael Dell.

5 months ago·Atlanta, United States

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