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CEO of NIL Enforcement Reminds Frustrated Schools: These Are Your Rules

The commission has cleared more than 26,000 NIL deals worth $242.3 million while schools press for faster reviews and clearer third-party rules.

  • Bryan Seeley, CEO of the 11-month-old College Sports Commission, defended current NIL enforcement at Big Ten meetings this week, stating the commission will enforce rules as written until consensus emerges to change them.
  • The CSC has cleared more than 26,000 NIL deals worth $242.3 million since launching, yet Michigan State athletic director J. Batt called the current system 'unsustainable' during meetings in California this week.
  • Rejecting criticism about delays as a 'false narrative,' Seeley noted that an arbitrator recently upheld the commission's authority to evaluate deals involving associated entities like Playfly.
  • Big Ten commissioner Tony Petitti agreed that future changes must stem from conferences rather than Washington, while Seeley confirmed the CSC will support whatever sustainable model schools develop.
  • Attorneys for athletes in the $2.8 billion House settlement asked a judge to clarify whether the CSC properly classifies third-party entities, though Seeley emphasized openness to rule adjustments if schools reach consensus.
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CEO of NIL enforcement reminds frustrated schools: These are your rules, we just enforce them

While frustration mounts across big-time college sports, the leader of the agency formed to police NIL payments has a simple reminder: These are the rules you wrote.

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Spectrum News broke the news in United States on Thursday, May 21, 2026.
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