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CEO of NIL Enforcement Reminds Frustrated Schools: These Are Your Rules
The commission has cleared more than 26,000 NIL deals worth $242.3 million while schools press for faster reviews and clearer third-party rules.
Bryan Seeley, CEO of the 11-month-old College Sports Commission, defended current NIL enforcement at Big Ten meetings this week, stating the commission will enforce rules as written until consensus emerges to change them.
The CSC has cleared more than 26,000 NIL deals worth $242.3 million since launching, yet Michigan State athletic director J. Batt called the current system 'unsustainable' during meetings in California this week.
Rejecting criticism about delays as a 'false narrative,' Seeley noted that an arbitrator recently upheld the commission's authority to evaluate deals involving associated entities like Playfly.
Big Ten commissioner Tony Petitti agreed that future changes must stem from conferences rather than Washington, while Seeley confirmed the CSC will support whatever sustainable model schools develop.
Attorneys for athletes in the $2.8 billion House settlement asked a judge to clarify whether the CSC properly classifies third-party entities, though Seeley emphasized openness to rule adjustments if schools reach consensus.