Cécémel Gets a New Name in Belgium After 77 Years: 'The One and only' Is Now Called Chocomel
6 Articles
6 Articles
Founded in 1949, Cécémel is a must-have brand of Belgian supermarkets and restaurants. Today, it changes its name permanently. ...
Because the Dutch brand name was not permitted in Belgium, the drink was initially marketed there as C...c.mel, which quickly became Cécémel.
“A chocolate for me!” It is a legendary line from ‘Markske’ in FC De Kampioenen and the symbol of Cécémel as a Belgian cult product. But after 77 years, that era is coming to an end: the famous drink is changing its name. From now on, we will also be drinking Chocomel in our country. Why this name change? And will a brand like that feel the impact? “Consumers often prefer brands from here. That is often a very emotional matter,” says brand speci…
The chocolate drink Cécémel is changing its name and will become Chocomel after 77 years. Producer FrieslandCampina has announced this.
Belgium says goodbye to Cécémel as Chocomel takes over - RetailDetail EU
The Belgian icon Cécémel is disappearing from the market after 77 years. Starting this month, the chocolate milk will be called Chocomel, the same name the brand has carried for decades in the Netherlands and other European countries.
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