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Case Study: Tips for Leveraging Emotion Analytics at Live Events
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Case Study: Tips for Leveraging Emotion Analytics at Live Events
When experiential agency TRO activated BMW’s new M series launch at the Goodwood Festival of Speed, the team needed to work within a key insight: That the people showing up to the event are already enthusiasts, and that proving the booth’s impact would require an “honest” approach. The result: Measuring granular, moment-by-moment responses to specific parts of the experience, including the multilevel activation’s centerpiece. The techy vehicle d…
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