Carl’s Jr. brings back bikini model ads
- Carl's Jr. Has released a new advertisement featuring TikTok influencer Alix Earle, showcasing her in a revealing outfit at a car wash while promoting their 'free hangover burger' offer after the Super Bowl.
- The advertisement has sparked backlash from advocacy groups, including the Parents Television and Media Council, which criticized the ad for its 'sexually suggestive imagery' and urged families to avoid it.
- Carl's Jr. Previously moved away from sexualized advertising in 2017 after facing criticism, but has now returned to this controversial strategy with the new ad.
- Marketing experts suggest that the return to provocative advertising may reflect a shift in societal norms and attitudes under the new administration, as noted by Tim Calkins from Northwestern's Kellogg School of Management.
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Coverage Details
Total News Sources11
Leaning Left2Leaning Right5Center1Last UpdatedBias Distribution63% Right
Bias Distribution
- 63% of the sources lean Right
63% Right
L 25%
13%
R 63%
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