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Carl’s Jr. brings back bikini model ads

  • Carl's Jr. Has released a new advertisement featuring TikTok influencer Alix Earle, showcasing her in a revealing outfit at a car wash while promoting their 'free hangover burger' offer after the Super Bowl.
  • The advertisement has sparked backlash from advocacy groups, including the Parents Television and Media Council, which criticized the ad for its 'sexually suggestive imagery' and urged families to avoid it.
  • Carl's Jr. Previously moved away from sexualized advertising in 2017 after facing criticism, but has now returned to this controversial strategy with the new ad.
  • Marketing experts suggest that the return to provocative advertising may reflect a shift in societal norms and attitudes under the new administration, as noted by Tim Calkins from Northwestern's Kellogg School of Management.
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The Daily Caller broke the news in Washington, United States on Friday, February 7, 2025.
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