Carl's Jr Continues Risqué Reboot, Putting an AI-Spin on Its Y2K Paris Hilton Car Wash Ad

Carl's Jr Continues Risqué Reboot, Putting an AI-Spin on Its Y2K Paris Hilton Car Wash Ad

The chain reverted to its tried and tested ‘bikinis and burgers’ marketing formula in 2025.

Paris Hilton Reunites With Carl’s Jr. in AI-Fueled ‘Starwash’ Throwback

Paris Hilton is back behind the hose, and this time, she brought artificial intelligence with her. Carl’s Jr. has launched “Starwash,” a 30-second spot that revives Hilton’s headline-grabbing 2005 car wash commercial, now rebuilt with AI technology and a wink at early-2000s pop culture. Development was led by Hollywood creative and AI expert Nik Kleverov, with the campaign promoting the chain’s buy-one-get-one-for-$1 Famous Star offer. The effor…

Paris Hilton returns to Carl’s Jr. ads to promote a burger deal

The celebrity’s appearance is part of a wave of nostalgia-oriented marketing

Carl’s Jr. Sends in the Paris Hilton AI Clones

The hyper-realistic nature of Paris Hilton’s celebrity feels tailor made for the AI treatment, which the Hollywood icon receives in cheeky style for Carl’s Jr. The :30 below lampoons her famous Carl’s spot from more than 20 years ago. And this time around, the Parises multiply like pixels spinning out of control. In Paris’ carwash, when the wide-eyed dude asks “What is this place?” I wanna scream: “It’s 2026—deal with it!” Nik Kleverov helped d…