Canon Has Increased Its Massive Digital Camera Market Share Lead

Digital camera sales are up, and Fujifilm just leapfrogged Nikon — here's what the numbers tell us

Nikkei Inc's 2025 report is in, and it shows a growth in global camera shipmentsCanon extends its lead at the top, while Fujifilm leapfrogs Nikon to #3Fujifilm shipments have more than doubled since 2023The global shipment numbers for digital cameras sold in 2025 are in from Nikkei Inc (see boxout) and they make for encouraging reading for the industry as a whole. But the news is particularly good if you're a fan of Canon or Fujifilm.What is Nik…

Canon Has Increased Its Massive Digital Camera Market Share Lead

Thanks to the Camera and Imaging Products Association (CIPA), photographers get a lot of interesting data each month about how many cameras and lenses the Japanese manufacturers are shipping globally. However, for those who want to know who is making each of those cameras, the annual Nikkei Industry Map is the best resource. The latest edition has just arrived.

Canon Dominates Global Camera Market as Fujifilm Claims Top 3 Spot

Canon continues to dominate global camera sales market share according to the latest Nikkei Industry Map. Unlike other sales data we generally see that only covers Japan, the Nikkei report is global sales. In 2025 Canon sold 4.5 million cameras which is a 45.7% marketshare. That is an increase of 2.5% over 2024. Canon also […]