Canon and Sony Dominate Lensrentals' Top Rentals of 2025

Canon and Sony Dominate Lensrentals' Top Rentals of 2025

Lensrentals has shared its top photography and videography rentals of 2025, continuing the company's annual tradition of recapping the cameras, lenses, and accessories customers want the most. Yet again, the list is dominated by Canon and Sony equipment across the board.

Lenrentals' figures hint at Canon/stills and Sony/video lockout

Canon RF 24-70mm F2.8L IS: Lenrentals' most-rented lens of 2025. Image: Canon It's that time of year when Lenrentals gives a glimpse into the trends it's seen during the year with its annual list of most-rented gear. This years' numbers suggest Canon and Sony increasing a stranglehold, but not for the same purposes. The Lensrentals list gives a fascinating insight into trends within the industry. It's a very different perspective from sales figu…

Lensrentals Reveals Top Rented Photo & Video Gear of 2025: Canon and Sony Dominate Again

Each December, Lensrentals shares a data-driven snapshot of the most popular gear in the industry—offering not just a rental recap, but a temperature check on real-world demand from working professionals. The 2025 edition, released today, reflects a year of steady innovation, entrenched brand loyalty, and subtle but telling shifts in how photographers and filmmakers are working. Canon’s Midrange Mirrorless Workhorse Tops the Charts The Canon EOS…