US EditionCNN Brasil Filed Formal Complaint Over DM9’s Cannes-Winning Campaign
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5 Articles
CNN Brasil Filed Formal Complaint Over DM9’s Cannes-Winning Campaign
CNN Brasil filed a legal complaint against DM9 and Whirlpool over the unauthorized and AI-manipulated use of a news clip in a Cannes Lions Grand Prix-winning campaign, though it now says it will take no further action following DM9’s apology.
DM9 won the Grand Prix in Creative Data with a campaign for Consul. Later, allegations of digital disruptions emerged in the video of the case. The agency took responsibility and announced internal corrective measures. The Brazilian agency DM9 is at the center of a controversy after obtaining the Grand Prix in the Creative Data category in Cannes Lions 2025 with the “Efficient Way to Pay” campaign for the Consul brand. Days after the award, the …
The agency admitted “a series of errors in the production and sending of the video case” of Consul, awarded a Grand Prix and investigated by the festival, and made an “apology” on Tuesday afternoon (24)
Accused of manipulating video in Cannes, DM9 says it will create a ethics committee in IA
On the occasion of the Cannes Lions 2025, the whole team of J的ai a buddy in the com, mobilizes to make you live the festival as if you were there. Throughout the week, we go to meet personalities from the world of the pub to share with us their insights on this flagship event, and their vision of the trends that shape – and will shape! – the sector. These interviews conducted with the support of MEDIA FIGARO will offer you a variety of looks and…
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