Candidates who overlook SD newspapers put their campaigns at risk

Candidates who overlook SD newspapers put their campaigns at risk

As another election cycle approaches, many campaigns — by both newcomers and incumbents — are reconsidering how they communicate with voters. Some view newspaper advertising as outdated. Others assume digital platforms alone can carry their message. In many parts of the country, that thinking may pass as a modern strategy. In South Dakota, it reflects a fundamental misunderstanding of how voters actually engage — and it risks surrendering critic…