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Canadian wineries say scrapping provincial trade barriers would add billions to GDP
Canada's wine sector is currently worth over $10 billion annually and could grow by an additional $3.7 billion if domestic wine consumption increases from 40% to 51% within 15 years.
The Wine Growers of Canada aim to raise domestic wine consumption to boost the sector's value and commissioned a report highlighting that removing domestic trade barriers could significantly benefit the national economy.
Only three provinces permit direct-to-consumer wine shipping nationwide, which fragments the market and limits sales growth and investment in grape production.
The lack of a national system allowing wineries to ship directly to consumers across provinces is a major obstacle for the sector's development.