US EditionCanada’s Wonderland accused of ‘drip pricing’ by Competition Bureau
- The Competition Bureau has filed a lawsuit against Canada's Wonderland for allegedly misleading price advertising online as of May 5, 2025.
- The bureau claims the park, located north of Toronto, advertised ticket prices that exclude mandatory processing fees up to $9.99, a practice called drip pricing.
- The bureau submitted an application to the Competition Tribunal seeking to stop the deceptive practice, impose penalties, and require restitution to affected consumers.
- Canada's Wonderland, owned by U.S.-based Six Flags Entertainment, denies the allegations stating fees are disclosed upfront and criticizes the bureau's call for static pricing as reducing consumer choice.
- This case follows the bureau's $38.9-million win against Cineplex for similar drip pricing, indicating continued enforcement actions against misleading online pricing.
21 Articles
21 Articles
Competition Bureau takes Canada's Wonderland to court over alleged 'deceptive marketing practices'
The Competition Bureau says it is taking Canada's Wonderland to court because it alleges the company that runs the amusement and water park north of Toronto engages in "deceptive marketing practices."
Cambridge Times
Competition Bureau Canada alleges misleading ticket prices in legal action against Canada’s Wonderland
The bureau alleges Wonderland is advertising prices that do not include a mandatory fixed fee of $0.99, $6.99, $8.99 or $9.99. Canada’s Wonderland called the allegations unfounded and vowed to uphold its “commitment to transparency and consumer value.”
Competition Bureau Canada alleges misleading ticket prices in legal action against Canada's Wonderland
In a May 5 news release announcing the action, the bureau alleges Wonderland is advertising prices that do not include a mandatory fixed fee of $0.99, $6.99, $8.99 or $9.99.
Competition Bureau Sues Canada’s Wonderland Over Alleged ‘Drip Pricing’
The Competition Bureau is suing Canada’s Wonderland for allegedly making false or misleading price claims online. The bureau says the amusement park north of Toronto is advertising prices that don’t include a mandatory fee of up to $9.99. It says Wonderland charges a processing fee for online purchases involving park admission that depends on the number of items purchased. The bureau alleges Wonderland is advertising lower prices than what consu…
Global News
dailyguardian.ca‘We stand by our pricing’: Canada’s Wonderland responds to hidden fee allegations
The Competition Bureau sued Canada’s Wonderland over alleged drip pricing, claiming the park misleads customers by not showing full prices up front.
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