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Can They Learn From Past Acquisition Mistakes? Sapporo's 100 Billion Yen Partnership with Global Giant Carlsberg Reveals Shrewd Motives.
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With Japanese food culture gaining attention overseas, Sapporo Beer has partnered with global giant Carlsberg to seriously expand into the Southeast Asian market. This is a "do or die" strategy, concentrating funds obtained from the sale of its real estate business into its alcoholic beverage business. What will become of Sapporo's challenge?
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