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Can Back-of-Box ‘SPOONS’ Labeling Help Revive Cereal Aisle? - The Food Institute
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Can Back-of-Box ‘SPOONS’ Labeling Help Revive Cereal Aisle? - The Food Institute
The cereal aisle has been transformed countless times since 1894, when the Kellogg family invented Corn Flakes in Battle Creek, Michigan. These days, grocery shoppers are as focused as ever on healthier items, and the latest move by WK Kellogg Co would make the likes of John Harvey Kellogg – a former superintendent of the Battle Creek Sanitarium – proud: the company has rolled out an on-pack nutrition initiative called “SPOONS.” The on-pack labe…
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