Negroni Week Returns to Celebrate the Timeless Bond Between Campari & the Iconic Cocktail

Negroni Week Returns to Celebrate the Timeless Bond Between Campari & the Iconic Cocktail

Campari, Italy’s iconic red apéritif, and Imbibe Magazine join forces again for the 2026 edition of Negroni Week, running from 21st to 27th September 2026,

Negroni Week Returns To Celebrate The Timeless Bond Between Campari And The Iconic Cocktail

One of the cocktail world’s most iconic drinks is getting its annual moment in the spotlight again. Negroni Week returns from 21st to 27th September 2026, bringing a week of creative cocktails, bar takeovers and a good cause to drinking spots around the world. Now in its 14th year, Negroni Week brings together Campari, Italy’s […]

Campari Enlists Alan Cumming for Negroni Week 2026

Campari has enlisted actor, host and producer Alan Cumming to lead the latest phase of its Stay Bitter campaign during the 14th annual Negroni Week. Running September 21-27, 2026, the activity includes a U.S. promotion offering eligible consumers up to $15 back on a Campari Negroni. Cumming heads The Bitter Nine, a group of nine personalities and Campari fans brought together for the campaign. The initiative draws on the aperitivo’s “9 out of 10…