Callaway Ends Good Good Relationship, Donates to Organizations that Prevent Violence Against Women
Callaway said the ad violated its values and ended the partnership immediately while committing $1 million to organizations that prevent violence against women.
- On Thursday, Callaway Golf announced it has ended its partnership with Good Good effective immediately, committing $1 million to organizations preventing violence against women.
- Backlash erupted after Good Good posted an advertisement showing a male golfer shoulder-checking a female to the ground reaching for a driver, prompting the company to delete the video.
- Co-Founder Garrett Clark released an 8-minute apology video Wednesday evening, while CEO Matt Kendrick posted on LinkedIn that he 'owned the mistake' regarding the concept.
- PGA Tour CEO Brian Rolapp described Good Good's status as title sponsor for the Good Good Championship as 'fluid,' and the premiere of Big Break X Good Good has been postponed.
- Despite the controversy, the brand maintains its commitment to Good Good Girls, an initiative designed to promote women in golf, though Clark acknowledged the ad conflicted with those inclusion efforts.
26 Articles
26 Articles
Callaway Cuts Ties with Good Good Golf After Video Ad Backlash
Golf equipment giant Callaway has cut ties with Good Good Golf after both companies were beset with a backlash over a viral ad. The post Callaway Cuts Ties with Good Good Golf After Video Ad Backlash appeared first on Breitbart.
Callaway severs ties with golf brand after controversial ad sparks outrage
Fallout from a golf commercial described as “the worst ad known to man” continued Thursday when Callaway, one of the sport’s largest makers of equipment, announced it had cut ties with Good Good Golf, the brand it had partnered with for the past three years before their joint ad sparked controversy.
Callaway Ends Good Good Relationship, Donates to Organizations that Prevent Violence Against Women
Callaway Golf has severed its relationship with Good Good amid backlash to an ad that showed a male shoulder checking a female to the ground as she reaches for a driver in his golf bag.
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