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Cadbury makes change to longstanding chocolate bar launching in stores in autumn
The new format features two finger-like bars in one wrapper and will sell in 32-packs for £1.35, Mondelez International said.
- Cadbury is launching the Cadbury Crunchie Duo this autumn, featuring two finger-like portions of the classic honeycomb-centered chocolate bar packaged within a single wrapper.
- Following recent launches of Cadbury Twirl Xtra and Cadbury Starbar Duo, Mondelez International is expanding its portfolio to meet changing consumer preferences for convenient snacking options.
- Phoebe Morris, brand manager at Mondelez International, said the brand is responding to a "clear shift in consumer behaviour," with each bar priced at £1.35 and sold in packs of 32.
- Separately, the Cadbury Moro Gold bar is now available after being imported from Australia, featuring a chocolate-flavored center packed with crunchy biscuit pieces layered with caramel.
- By offering a familiar product in a new format, the Cadbury Crunchie Duo creates an "exciting way" to meet demand for on-the-go lifestyles and modern snacking habits.
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