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Cadbury confirms it has shrunk 2 popular products in move dubbed a 'last resort'
The tubs now weigh 475g, about 14% less than before, and Cadbury says higher supply chain costs forced the change.
- Cadbury is shrinking Cadbury Heroes and Roses tubs to 475g while keeping prices steady at about £4.50, reducing two of its most popular products.
- The company described the downsizing as a "last resort" after experiencing "significantly higher input costs across our supply chain," with products becoming much more expensive to make.
- Popular varieties including Cadbury Dairy Milk, Twirl, Fudge, Hazel Whirl, and Creamy Orange remain in the tubs, which are particularly sought after during Christmas.
- Reactions are mixed: one shopper called the move "shrinkflation" and criticized recyclability, while another stated, "Dont care will still them at Christmas!"
- Mondelez International recently launched three new bars of The Cadbury Dairy Milk Grab in a 56g resealable format, designed for portability and targeting younger on-the-go snackers.
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Worcester News+12 Reposted by 12 other sources
Cadbury confirms it has shrunk 2 popular products in move dubbed a 'last resort'
Heroes and Roses tubs, popular with buyers particularly at Christmas time, have been reduced in size after "careful consideration" from Cadbury.
·Worcester, United Kingdom
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