Satellite Data Used to Boost Cabbage Sales in Japan
4 Articles
4 Articles
An initiative has begun to monitor the growth of cabbage fields using satellite imagery and, in anticipation of increased shipments, promote sales through supermarket displays and advertising. The Japan Aerospace Exploration Agency (JAXA), Dentsu, and JA Tsumagoi Village (Gunma Prefecture) are collaborating on this project…
Japan pilots satellite-based cabbage supply forecasting in Gunma
An experimental project in Japan is using satellite data to forecast cabbage supply and support marketing decisions. The initiative, launched Monday, involves Dentsu, the Japan Aerospace Exploration Agency (JAXA), and a local member of the Japan Agricultural Cooperatives. The project focuses on cabbages…
Dentsu, the Japan Aerospace Exploration Agency (JAXA), and Tsumagoi Village Agricultural Cooperative (JA Tsumagoi Village, Gunma Prefecture) began a pilot project on the 24th to predict cabbage shipment volume and price based on satellite data. They will use satellite image data to understand the growth status, and link it to advertising and sales promotions, aiming to predict shipment volume…
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